“If you build it they will come.” (Field of Dreams) That’s what most people think will happen if they work really hard, stay up all night and create a website. Surely someone will visit your website if it’s there right? Wrong. The internet is a vast community of websites that can easily be hidden in a dark corner if not properly illuminated with advertising efforts. But advertising alone is not enough. If you want to increase website traffic, it has become increasingly important to use targeted keywords around your topic, use unique content containing those keywords,...